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CANCELLED: Optimize your Practice with Social Media Strategies

  • 18-Apr-2020
  • 8:00 AM - 12:00 PM
  • The Lodge at Whitefish Lake


CANCELED: We will be in touch to reimburse you on 3/19

Optimize your Practice with Social Media Strategies

Presented by Juanita Benedict, PT, DPT

4 Contact Hours, MT category A 

Full Course information can be found by scrolling down below.

If you are registering a member, and you find the selection does not give you member pricing, please log in with the email we have on file for you. This will recognize you as a member. If that doesn't work, feel free to call or email and we will find the problem and fix.

Accommodations and Meeting Sites:

Room Block and Meeting Site will be at The Lodge at Whitefish Lake, $99+ (various room sets at different prices; Viking Lodge starts at $99+tax; main lodge starts at $110+tax). Book room by:

1. Telephone: 877.887.4026, ext. 1. Please be sure to mention you are with the MAPTA MEETING..  OR

2. ONLINE  http://lodgeatwhitefishlake.com/groupslogin . Group ID is: MAPTA20  Group PASSWORD is: WHITEFISH


Committees and Board Meeting

April 17, 2020:

  • 5:00 - 6:00pm Legislative Committee Meeting, Site TBA
  • 5:15 - 5:45pm Financial Committee Meeting, Site TBA
  • 6:00 - 8:00pm Board Meeting,  Site TBA

Other tentative meetings which may or may not be held at this particular meeting, option of video stream meeting is available.

  • Delegates
  • Nominating Committee
  • Programming Committee

Business Meeting

Business meeting and elections will be held at noon on Saturday, April 18, 2020 at the CE site. Lunch is included for those registered for the course. Please RSVP if you are not registered (you may register online for this without paying). Please send agenda items to the office or President Christian Appel by March 28, 2020. Final agenda will be posted in the members only section at www.mapta.com by April 8, 2020.

Cancellation Policy

APTA MT reserves the right to refuse/cancel an event registration. If APTA MT refuses a registration, registrants will be offered a full refund.

Registration Cancellation by Participant:

Cancellations will be accepted in writing via email or mail. A $25.00 administration fee will be withheld when cancellation occurs up to ten days prior to the start of the event; 50% refund if cancelled 2-10 days prior; 25% refund if cancelled 0-1 day prior.


Group Discounts:

10% Discount for 3 or more APTA Member PTs/PTAs from one clinic. Fees for all persons must be made with one payment. No exceptions. Credit will not be provided at a later date. Combining discounts (ie Lifetime AND Group) is not applicable. If you need to take advantage of this, call us for a group code to pay online, or mail in your check with participant names.

Student Discounts:

Students may take this course at a rate discounted by 50% of the member and non-member rate, if there is space available prior to the start of the course. This course is a laboratory class with limited space, and therefore we must limit the spaces available at the student rate. If you are a student and would like to attend if we do have extra room for this course, please register for the student waitlist. APTA MT will notify you one week prior to start of the course to offer you a space in the course, if available.

Lifetime Member:

Lifetime members may take any non-limited seating, APTA MT sponsored CE at 50% discount. Combining discounts (ie Lifetime AND Group) is not applicable. If you need to take advantage of this, call us for a group code to pay online, or mail in your check with participant names.


Provisions include coffee/tea in the morning and lunch at the business meeting. 



7:15 - 8:00am Professional Issues Forum (MAPTA)

8:00am - 12noon Concurrent courses with break, see details below

12noon - 2:00pm APTA MT Business meeting and luncheon

2:00pm - 6:00pm Concurrent courses with break, see details below

6:00pm - Global Health Reception - All PTs and PTAs invited, course enrollment not necessary to attend this reception

7:00pm - Tentative No Host Group Dinner in Town. Details to follow


8:000am - 12noon Hip and knee course with break, see details below

12noon - 1:00pm Lunch on your own

1:00pm - 3:45pm Hip and knee course with break, see details below

About the course:

Course Description:

Social media is increasingly becoming an informal entry point into the health care system. Research indicates potential patients use social media to educate themselves, to discuss treatment options, including trusted practitioners, and to find support for their medical issues.

Unfortunately, the information found online or through social media is often inaccurate or misleading which may lead to exacerbations of symptoms or delay in appropriate care.

Physical therapists have a unique opportunity to leverage social media to serve their current population and generate leads for new patients by becoming a trusted source of healthcare information.

More than just a marketing endeavor, strategic and effective use of social media allows physical therapists to reach beyond the confines of the clinic walls to connect with their desired audience, provide evidence-based education, and influence lifestyle and health care choices.

Upon completion, the participant will have the practical knowledge and tools necessary to launch a successful social media campaign to improve clinic census, to support patient education/compliance efforts and to advance physical therapy as a profession.

Course Objectives:

Upon completion of this course, participants will be able to:

  • Describe the evidence for the role of social media in healthcare.
  • Choose which social media platform(s) is the most appropriate for their population.
  • Construct valuable social media posts which improve engagement and visibility online.
  • Produce call to action posts for optimal results with social media campaigns.

Course Agenda:

Hour 1:

  • 10 minutes: Need for use of social media by physical therapy practices.
  • 15 minutes: Understanding patient health information seeking behaviors on social media.
  • 10 minutes: Evidence review of health information available on social media.
  • 5 minutes: Opportunities for physical therapy practices online.
  • 5 minutes: Achieving clinical goals with social media.
  • 15 minutes: Activity: Meeting the needs of your patients online: Create avatar of patient and outreach plan.

Hour 2:

  • 10 minutes: How to be seen: understanding social media algorithms.
  • 5 minutes: Introduction to successful social media campaigns.
  • 10 minutes: Discussion of social media platforms: Choosing well
  • 10 minutes: Types of posts and why each is important to use in social media campaign.
  • 10 minutes: Consistent scheduling for a successful social media campaign.
  • 5 minutes: The missing component: Why posts don’t work.
  • 10 minutes: Activity: Create detailed schedule of social media posts using avatar.

Hour 3:

  • 5 minutes: Understanding value for your online audience.
  • 10 minutes: Getting to know your audience.
  • 15 minutes: Creating the story for your social media campaign.
  • 10 minutes: Giving to your audience.
  • 10 minutes: Strategies to stay focused.
  • 10 minutes: Activity:Identify the message of the social media campaign, outline a story for the message, and construct 1 tangible give away.

Hour 4:

  • 5 minutes: Understanding engagement.
  • 15 minutes: Creating an effective call to action.
  • 10 minutes: Leveraging your clinical relationships to improve your online presence.
  • 10 minutes: Activity: Create call to action.
  • 15 minutes: HIPAA and Social Media: Protecting yourself
  • 5 minutes: Conclusion

Please join us at 5-7pm for a Global Health Reception

Global Health Reception: Everyone is welcome to hear from your colleagues that have promoted physical therapy across the globe. Go on the journey with them as they have impacted the lives of individuals and their families, and the communities they live in. Learn of opportunities that exist to promote the health of populations in Montana and beyond. A silent auction will include items collected from various countries around the world to raise funds for continued efforts. Beverages and light appetizers available.

About the Speaker

Juanita Benedict, PT, DPT

Juanita Benedict received her Doctorate of Physical Therapy in 2012 from the University of Central Florida. Since that time, she has dedicated herself and her work to understanding the most effective strategies for patient education and compliance. Working in both home health and clinical settings encouraged her develop strategies to improve compliance while also setting up patients for success and health beyond physical therapy.

While an ergonomic consultant for the dental industry, Dr. Benedict created industry specific content including blogs, podcasts, articles and continuing educational course material to address the needs of dental professionals. She is honored to have the opportunity to work with manufacturers, educators and other leaders in the industry to work to reduce the amount of injuries within the dental industry.

Now, Dr. Benedict is using her knowledge of social media and patient compliance to help physical therapists establish a voice online. As the founder of PTSocial, a company dedicated to providing easily implementable strategies to leverage social media, she works with physical therapists to develop effective and engaging content to connect, educate and influence patients.

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